Strategic Development
Five Steps to Scaling Impact and Communicating Value
We recently wrote about the important value proposition for businesses in meeting the public’s desire to see data, outcomes, and impact when reporting information on a company’s CSR/sustainability information. We noted that Handshake’s research shows that the public wants companies...
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The Growing Public Expectations for Communicating Value
About 15 years ago, companies began publishing “Corporate Social Responsibility” reports—glossy, picture-filled overviews of their philanthropic efforts in local communities. From that relatively basic starting point, the efforts by companies to communicate the value they create has both greatly improved...
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Want to Build Influence? Create an Open Network
As a reputation and influence agency, Handshake provides counsel to its clients on how they can use their business model to make the world better. Handshake was founded on the principle that nothing of consequence is achieved alone. As a...
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Being a Big Data Realist
We live in the second machine age, according to Erik Brynjolfsson, the director of the MIT Initiative on the Digital Economy. What the steam engine did in replacing muscle power, computers are doing for replacing mental power. Part of this...
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If You Want Influence, Play the Long Game
Over the last ten to fifteen years, there has been a growing public expectation that companies commit time and resources to help address major global challenges such as education, poverty, gender equality or access to clean water. Furthermore, a mounting...
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To Have Influence, a Company Must be Resilient
Resiliency is an emerging trend in corporate management – effective leaders are striving to put the systems and processes in place to ensure their companies can thrive in an increasingly complex world buffeted by natural disasters, nation-state conflict, and an...
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