Dr. Karan Giotra of Cornell University recently wrote a paper, co-sponsored by Handshake, titled: “Business Transformation: A Field Guide for Builders, Social Champions and Changing the World”. The premise of the paper is that business activities that cause significant harm to the public commons—the environment, public health, a well-functioning marketplace, civic life—are not sustainable. Eventually, societies demand that such businesses fully account for and remediate these externalities. Disruptive health, environmental or political crisis also precipitate these demands for change. Inevitably, these businesses must transform or perish. Such transformation is hard, but postponing it only makes it harder. This paper catalogs a set of experiences and guidelines for managers to spot such social externalities from their business activities, to respond to them sooner, and to experiment and reinvent their products and business models.
“Business Transformation” paper will be released Thursday, October 1, 2020 at the Horasis Extraordinary Meeting on a distinguished panel featuring:
- Robert Ludke, Senior Strategist, of Handshake
- Dr. Giotra, Professor, Cornell University
- Aaron Sherinian, Vice President, Global Communications Transformation, Philip Morris International
- DeNeige Watson, Executive Director, Geopolitical + Threat Intelligence, RANE Network
- Christine Harada, Executive Council at Clean Energy for Biden
To read the full paper, you can download it here: