The ProblemThe Caterpillar Foundation had been making grants on a quid pro quo for many years, following a traditional corporate foundation path. Partnerships were siloed from the Foundation’s giving strategy and there was zero connection from the Foundation’s giving to the business’ mission to Build Better and position its products to advance sustainable progress and improve living standards.
The StrategyTo elevate a well-known foundation with a $50 million annual budget from operational to strategic, Handshake overhauled its purpose and mission and built a thought leadership platform – Together Stronger – to position the Foundation for increased impact and influence. Handshake also built a partner ecosystem for the Foundation with partners that intersect with and impact its business.
The OutcomeThe Foundation’s strategic approach shifted from traditional grantmaking and siloed partnerships to a strategic integration of partner and grant activation with a through-line back to the business mission. Since the beginning of our engagement, the Foundation’s partner ecosystem has grown by 50% and has nearly reached its goal of alleviating poverty for 50 million people.
500 million media impressions
The She Is...Empowered campaign for Caterpillar on energy access for all
- Creative Campaigns
- Events and Activations
- Executive Positioning
- Strategic Development