The ProblemThe UN's Sustainable Development Goals are the roadmap for a sustainable and equitable economy that ends extreme poverty by 2030. But since their launch in 2015, there has been only sporadic engagement across the private sector. Corporate leadership has varied widely with no shared standards of performance or measurement of results. The goals cannot be achieved without private sector support and leadership. Those who are supportive want to bring attention to their work in a way that elevates the issues above a singular brand and cuts through the noise.
The StrategyThe Goal 17 Partner Space at the World Economic Forum in Davos brought together the private, public and cause sectors to curate programming and events fostering partnerships for the SDGs. Those conversations came to life through digital channels to “get the message off the mountain.” Participants created lasting relationships that have turned into action-oriented partnerships advancing the SDGs.
The OutcomePartners continued their commitments to ongoing efforts to advance the SDGs, convened at the Milken Institute Global Conference, Cannes Lions, and Global Goals Week. The partners also launched an Accelerator series of workshops to create a business school for the SDGs, elevating best practice and action plans for partners to integrate the goals into business models and practices. At Davos 2019, #Goal17Solutions became a trending hashtag and broadcast coverage including CNN International with David Beasley, Executive Director, World Food Programme and David Miliband, President & CEO, International Rescue Committee.
Social media accounts reached with #Goal17Solutions
Impressions from Davos 2019 content
- Creative Campaigns
- Events and Activations
- Executive Positioning